01
Reach
Get there before the search.
ChatGPT Ads reach homeowners while they're asking what a remodel costs and whether it's feasible. Meta Ads run underneath as a proven floor, so results never depend on one new channel.
For established residential remodelers
Get in front of homeowners before they Google a remodeler.
We reach homeowners while the project is still an idea, before you're one of three bids compared on price. Then we follow up so nothing slips, and report results in signed design agreements, not leads.
Planning engine / residential acquisitionPP-01
The timing problem
By the time they search for a remodeler, the decision is already underway.
Before a homeowner types “kitchen remodeler near me,” they've often spent weeks defining the project, budget, feasibility, and who they should trust.
01Should we remodel or move?
02What does a kitchen remodel actually cost?
03Can we add a second story?
04Is an ADU realistic on this property?
05Do we need an architect, design-build firm, or GC?
More and more of those questions get asked in ChatGPT. You may already use it to check a permit or read a contract. Your next client is using it to price the kitchen.
If your first appearance is on Google, you show up after the decision is mostly made. You're one of three bids, compared on price, before you're ever in the room.
Get there earlier, and you're chosen instead of compared.
Homeowner decision journeyEARLIER → LATER
- 01Idea“Could we…”
- 02ResearchOptions & feasibility
- 03BudgetCost expectations
- 04PlanningScope & approach
- 05ShortlistWho seems right?
- 06GoogleContractor search
- 07Sales callCompare firms
Get there while the project is still being defined.Not after the shortlist is already forming.
The Planning-Phase Pipeline
One system. Planning-stage homeowners in. Signed design agreements out.
Four parts, run as one system. You take the calls and build the jobs. We handle everything up to that point.
02
Convert
Not a free-quote form.
A planning-stage landing page and estimator built for large projects. Serious homeowners raise their hand. Tire kickers don't.
03
Follow up
Nothing slips between inquiry and consult.
Instant text and email sequences, wired into your CRM, so no inquiry sits for a day waiting on a callback.
04
Report
Count design agreements, not clicks.
One monthly scoreboard: lead, qualified consult, signed design agreement, by channel.
We're not your salesperson and not your closer. We build the system that feeds your sales process.
Why the planning phase is different
Referrals built your business. This reaches the homeowners outside that network.
Referrals are the best work you'll ever get. Keep them. They also stop at the edge of your network, and they usually arrive once the homeowner is already shopping. The Planning-Phase Pipeline is additive: it reaches homeowners who aren't in anyone's network yet, while the project is still an idea.
Earlier in decisionShopping contractors
High trust. Limited to the network around you.
Planning-stage homeowners, before the shortlist forms. Inquiries come to you only.
High intent. Often later in the decision.
You pay to be one of four contractors calling the same homeowner.
Reach the homeowners who aren't in anyone's referral network yet.
The quick win
Wake up the opportunities you've already paid for.
Every established remodeler has a list of old leads, past estimates, and homeowners who said “maybe next year.”
In the first couple of weeks, we run that list back through text and email sequences to find the ones who are ready now. It's your list, not new ad spend.
Real conversations while the new campaigns warm up.
Database reactivationSequence active
Old lead
Text + email
Past estimate
Timing check
“Maybe next year”
Re-open
Went cold
Follow-up
The scoreboard
You know your slippage to the point. Do you know where your last three leads came from?
You run margin, schedule, and production on numbers. The part of the business that feeds all of it usually runs on gut feel. The monthly scoreboard fixes that.
SourceLead
Which channel and which question brought them in?
FitQualified consultation
Was it the right project, budget, and timeline?
The number that mattersSigned design agreement
What actually signed, and what it cost by channel.
Not more marketing data. A pipeline predictable enough to staff against.
Fit
Built for established remodelers with room for more of the right work.
Typically $2M or more in annual revenue. Below that, ad spend and management eat too much of a year's profit, and we'll tell you so on the first call.
+
Good fit
- $2M+ in annual revenue
- Projects commonly worth $50K and up
- Room on the schedule for more work
- A real sales process, ideally run by someone other than the owner
- Care more about signed design agreements than cheap lead volume
- Want to know what marketing actually produces
Whole-home remodels · Kitchens · Kitchen & bath · Additions · ADUs · Premium bathrooms · Basements · Garage conversions · Design-build
—
Probably not a fit
- Under roughly $2M in annual revenue
- Mainly handyman, repair, or basic replacement work
- Booked beyond roughly six months. You need pricing power, not more leads.
- Looking for “guaranteed leads”
- Want an outsourced closer rather than a system that feeds your sales process
One question before anything else: if this produces four more design agreements next quarter, can you build them? If the honest answer is no, fix production first. We'll say the same thing on the call.
Nick MockusFounder
Founder
Built from the sales side of the table. Not by a lead reseller.
I'm Nick Mockus, founder of Sabertooth Systems.
Huntington Beach, California · UC Irvine, Class of 2022
I've spent my career where marketing has to turn into a real sales conversation, and where most of it falls apart.
You run estimating, production, and project management on numbers. The part that feeds all of it deserves the same discipline.
That means getting in front of the right homeowner earlier, following up properly, and reporting what actually turned into signed design agreements. No vanity graphs. No “guaranteed leads.”
The guarantee
We guarantee the parts we control.
Clear commitments without pretending we control your pricing, sales process, or close rate.
Launch commitment
Everything live within 30 days — or that month is free.
In order: learn your economics, reactivate your database, build the planning-stage page and estimator, connect follow-up to your CRM, launch Meta, then launch ChatGPT.
Qualified-consult commitment
If we miss the agreed qualified-consult target in the first 90 days, we keep working free until we hit it.
Assuming your team follows up and the agreed ad spend stays live.
We do not guarantee signed contracts. Your pricing, sales process, and closing performance are yours to control. Our job is to build and operate the system that feeds that process.
Questions
What remodelers ask before the first call.
My clients aren't using ChatGPT.
Some aren't. More are than most remodelers expect, including older homeowners who've used it enough to trust it. It's where a growing share of “what does this cost?” and “can we add a second story?” gets asked. That's also why Meta runs underneath it: results never depend on ChatGPT alone.
Why not just pay referral partners? That's a guaranteed job.
Keep doing it. A referral payout is a known cost against a near-certain job, and it works. It also stops at the edge of your network, and those homeowners usually arrive already shopping. This reaches the homeowners who aren't in anyone's network yet, while the project is still an idea. It adds to referrals. It doesn't replace them.
How is this different from Google Ads?
Google reaches homeowners at the end, when they're searching for a contractor and lining up bids. This reaches them during planning, before the shortlist forms. Google still has its place. It's the last stop, not the first.
Is this shared leads, like Angi or HomeAdvisor?
No. Every inquiry comes through your own landing page and goes to you only. You're not one of four contractors calling the same name.
What if it works and we can't build it?
That's the right worry. One bad job can undo a good year. We ask about capacity before we start and pace spend to what your team can take on. If you're booked past roughly six months, we'll tell you it isn't the right time.
Do you close the deals for us?
No. You take the calls and build the jobs. We build and run everything up to that point: the ads, landing page, estimator, follow-up, and monthly scoreboard.
What does it cost?
It depends on your market and the ad spend it needs, so we cover it on the call. We frame it against gross profit per project, not revenue: how much signed work it takes to break even, and what's profit after that.
Request a market review
If the system fits your market, we'll show you where we'd start.
Send us the basics: your market, project mix, current capacity, and what you're trying to improve. We'll review the fit before the next step.
If the Planning-Phase Pipeline does not make sense for your business, we'll tell you.